If you’re noticing your Google Ads campaigns are not spending their full budgets, there are a number of factors that could be at play. By following these steps, you’ll be able to get those campaigns going again in no time!

There are a LOT of bad agencies out there.  I just recently extricated myself from one I was white labeling for because of how bad the ethics were. I couldn’t continue to be associated in any way.

Google Local Services Ads (LSAs) help businesses connect with local customers searching for their services within their service areas. Unlike traditional Google Ads, LSAs operate on a pay-per-lead basis rather than a pay-per-click model. This means businesses only pay when potential customers contact them directly through the ad.

Sitelinks are an essential part of your ad, offering additional links that direct users to specific pages deeper in your website. When optimized, they can boost your click-through rates and improve your quality score. But what happens when Google takes control of these links? Is there any way to take back control?

Hi, This is your designated Google Ads representative calling. I’m here to provide one-on-one guidance and personalized recommendations on campaign strategy and execution. It is imperative that you meet with me to discuss these optimizations…

We’ve all seen it. You set a campaign budget for $100/day and one day you go into the account to see that you spent $200 in that campaign yesterday alone – double your budget! And now your concerned that if this continues, you won’t be able to afford your...

I’ve worked with a couple concrete coating companies this year and have been driving tons of leads for them through digital marketing. How did we find success? Here are a couple of the tactics we used: Google Search Ads Start with the basics of search. Show an ad when...

I recently started working with a new B2B client in the payment processing space. Their main complaint about their Google Ads account was that they were driving tons of leads but so many of them were looking for services they didn’t provide or for other specific...

A client came to me with a problem: I’m spending thousands of dollars on Google ads every month but all the leads I get are spam!  Over 90% of the 40-something form submissions he got in a month were clearly junk. Not only was he wasting money on poor traffic but...

Now that Google is practically forcing us all to use automation, marketers need to understand how to make the automation work for them. Blindly doing whatever Google recommendation is a guaranteed path to spending a lot of money fast with no guarantee on results. As...