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WHY ISNT MY CAMPAIGN SPENDING ITS FULL BUDGET?
If you’re noticing your Google Ads campaigns are not spending their full budgets, there are a number of factors that could be at play. By following these steps, you’ll be able to get those campaigns going again in no time!
Don’t Get Stuck With a Bad Digital Marketing Agency
There are a LOT of bad agencies out there. I just recently extricated myself from one I was white labeling for because of how bad the ethics were. I couldn’t continue to be associated in any way.
Google Local Services Ads: Are They Right For You?
Google Local Services Ads (LSAs) help businesses connect with local customers searching for their services within their service areas. Unlike traditional Google Ads, LSAs operate on a pay-per-lead basis rather than a pay-per-click model. This means businesses only pay when potential customers contact them directly through the ad.
How to Prevent Google From Adding Automated Sitelinks to Your Ad Groups
Sitelinks are an essential part of your ad, offering additional links that direct users to specific pages deeper in your website. When optimized, they can boost your click-through rates and improve your quality score. But what happens when Google takes control of these links? Is there any way to take back control?
How to Handle Google Ads PPC Rep Calls (& How to Make Them Stop!)
Hi, This is your designated Google Ads representative calling. I’m here to provide one-on-one guidance and personalized recommendations on campaign strategy and execution. It is imperative that you meet with me to discuss these optimizations…
SEO Client Success Story
I worked with a dosimetry company that was having trouble ranking in Google results. Even though it was in a very niche market with not a ton of competition, it just couldn’t get much traction in organic traffic. I came into the picture and immediately recognized the...
How To Stop Wild Spending In Google Ads
We’ve all seen it. You set a campaign budget for $100/day and one day you go into the account to see that you spent $200 in that campaign yesterday alone – double your budget! And now your concerned that if this continues, you won’t be able to afford your...
Digital Marketing Strategies for a Concrete Coating Company
I’ve worked with a couple concrete coating companies this year and have been driving tons of leads for them through digital marketing. How did we find success? Here are a couple of the tactics we used: Google Search Ads Start with the basics of search. Show an ad when...
Use Search Term Data to Improve Lead Quality
I recently started working with a new B2B client in the payment processing space. Their main complaint about their Google Ads account was that they were driving tons of leads but so many of them were looking for services they didn’t provide or for other specific...
How to Limit & Prevent Spam Leads From Google Ads Traffic
A client came to me with a problem: I’m spending thousands of dollars on Google ads every month but all the leads I get are spam! Over 90% of the 40-something form submissions he got in a month were clearly junk. Not only was he wasting money on poor traffic but...
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