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Kelsey Malkowski Kelsey Malkowski

Google Ads Improvements For a Propane Provider

We took over a Google Ads account for a consumer propane company in mid-November 2025 and our optimizations resulted in a 91% increase in clicks and 72% increase in conversions with just a 10% increase in budget.

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Kelsey Malkowski Kelsey Malkowski

Confused by Google Rep Recommendations? Tips From a REAL Expert

If you have a Google Ads account, you know all about the Google account reps. They love to spam your inbox with catastrophic messaging about how your campaigns are “missing out on conversions” or need “immediate attention.” They also love to taut themselves as “strategic partners” when they are no such thing. 

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PPC Kelsey Malkowski PPC Kelsey Malkowski

Why Isn’t My Campaign Spending Its Full Budget?

If you’re noticing your Google Ads campaigns are not spending their full budgets, there are a number of factors that could be at play. By following these steps, you’ll be able to get those campaigns going again in no time!

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PPC Kelsey Malkowski PPC Kelsey Malkowski

Google Local Services Ads: Are They Right For You? 

Google Local Services Ads (LSAs) help businesses connect with local customers searching for their services within their service areas. Unlike traditional Google Ads, LSAs operate on a pay-per-lead basis rather than a pay-per-click model. This means businesses only pay when potential customers contact them directly through the ad.

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PPC Kelsey Malkowski PPC Kelsey Malkowski

How to Prevent Google From Adding Automated Sitelinks to Your Ad Groups

Sitelinks are an essential part of your ad, offering additional links that direct users to specific pages deeper in your website. When optimized, they can boost your click-through rates and improve your quality score. But what happens when Google takes control of these links? Is there any way to take back control?

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