by Kelsey M | Nov 15, 2024 | SEO
I worked with a dosimetry company that was having trouble ranking in Google results. Even though it was in a very niche market with not a ton of competition, it just couldn’t get much traction in organic traffic. I came into the picture and immediately recognized the...
by Kelsey M | Nov 13, 2024 | PPC
We’ve all seen it. You set a campaign budget for $100/day and one day you go into the account to see that you spent $200 in that campaign yesterday alone – double your budget! And now your concerned that if this continues, you won’t be able to afford your...
by Kelsey M | Nov 7, 2024 | PPC
I’ve worked with a couple concrete coating companies this year and have been driving tons of leads for them through digital marketing. How did we find success? Here are a couple of the tactics we used: Google Search Ads Start with the basics of search. Show an ad when...
by Kelsey M | May 29, 2024 | PPC
I recently started working with a new B2B client in the payment processing space. Their main complaint about their Google Ads account was that they were driving tons of leads but so many of them were looking for services they didn’t provide or for other specific...
by Kelsey M | Apr 5, 2024 | PPC
A client came to me with a problem: I’m spending thousands of dollars on Google ads every month but all the leads I get are spam! Over 90% of the 40-something form submissions he got in a month were clearly junk. Not only was he wasting money on poor traffic but...
by Kelsey M | Jan 30, 2024 | SEO
I was working on a client’s website recently and discovered they had hundreds of pages on their site for blog tag categories. Many of these categories were empty or only had one post listed. When I looked into it, I realized that the team in charge of their blog posts...
by Kelsey M | Aug 24, 2023 | PPC
Now that Google is practically forcing us all to use automation, marketers need to understand how to make the automation work for them. Blindly doing whatever Google recommendation is a guaranteed path to spending a lot of money fast with no guarantee on results. As...
by Kelsey M | Jun 26, 2023 | PPC
Have you been seeing your Microsoft Ads account start serving more and more impressions on the audience ad network? Are those impressions resulting in clicks that cost money but don’t result in conversions? I recently had a terrible experience with Audience...
by Kelsey M | Jun 25, 2023 | Uncategorized
One very important thing to consider when you’re spending money on advertising is the user experience on your website. You don’t want to be shelling out tons of money sending users to a site with a confusing check out process or difficult navigation to find anything....
by Kelsey M | May 15, 2023 | PPC
I hate to burst your bubble if you haven’t already heard, but it is not possible to target specific audiences in Performance Max. Instead, the campaign asks for “audience signals.” But don’t be fooled into thinking that this means it is only...
