I never like when a client says to me “Why is our optimization score so low? You need to get this higher!”
Unfortunately Google has discovered another way for us to all just fall in line with what they want.
Increase your budget! Add broad keywords! Turn on automatic recommendation implementation!
That’s a really good way to run through budget quickly – is that what you want?
In most cases, these recommendations are more for Google’s benefit than the advertiser’s. They’re all just ways to get you to spend more money.
This is why I rely on my years of experience across 50+ accounts and many industries to tell me how to optimize an account. And I have the advertiser’s best interest at heart. I want to do everything I can to get you the most for your advertising dollars so you can grow your business efficiently and strategically.
So do I spend my time worrying about getting my optimization score up above 90%? No.
I worry about the data. I worry about the results. I dive deep into the analytics to find the trends to inform my next steps. I review the search terms we’re actually serving on and ensure we’re in front of the right audience.
If you’re looking for someone to actively manage your Google Ads account and not someone who just blindly implements Google’s recommendations, let’s talk!