by Kelsey M | May 15, 2023 | PPC
I hate to burst your bubble if you haven’t already heard, but it is not possible to target specific audiences in Performance Max. Instead, the campaign asks for “audience signals.” But don’t be fooled into thinking that this means it is only...
by Kelsey M | Apr 27, 2023 | PPC
Performance Max is a type of Google Ads campaign that allows advertisers to display their ads across multiple Google ad networks, including Google Search, Shopping, Display, Google Maps, Discovery, and YouTube. Performance Max campaigns use Google’s machine...
by Kelsey M | Apr 21, 2023 | PPC
I never like when a client says to me “Why is our optimization score so low? You need to get this higher!” Unfortunately Google has discovered another way for us to all just fall in line with what they want. Increase your budget! Add broad keywords! Turn on...
by Kelsey M | Feb 3, 2023 | Shopping Campaigns
Over the past decade that I’ve been managing Shopping campaigns, a lot has changed in how they function and how they’re managed. But some things never change. These are just a few of the areas that many marketers miss, but can really impact your campaigns’ performance...
by Kelsey M | Feb 2, 2023 | Uncategorized
Back in 2012, I decided that my dream job was to become a paid search consultant so I could work on my clients from literally anywhere. Remote work wasn’t that common back then, and since I loved to travel, I dreamed of being able to immerse myself in different...
