by Kelsey M | Jan 30, 2024 | SEO
I was working on a client’s website recently and discovered they had hundreds of pages on their site for blog tag categories. Many of these categories were empty or only had one post listed. When I looked into it, I realized that the team in charge of their blog posts...
by Kelsey M | Aug 24, 2023 | PPC
Now that Google is practically forcing us all to use automation, marketers need to understand how to make the automation work for them. Blindly doing whatever Google recommendation is a guaranteed path to spending a lot of money fast with no guarantee on results. As...
by Kelsey M | Jun 26, 2023 | PPC
Have you been seeing your Microsoft Ads account start serving more and more impressions on the audience ad network? Are those impressions resulting in clicks that cost money but don’t result in conversions? I recently had a terrible experience with Audience...
by Kelsey M | Jun 25, 2023 | Uncategorized
One very important thing to consider when you’re spending money on advertising is the user experience on your website. You don’t want to be shelling out tons of money sending users to a site with a confusing check out process or difficult navigation to find anything....
by Kelsey M | May 15, 2023 | PPC
I hate to burst your bubble if you haven’t already heard, but it is not possible to target specific audiences in Performance Max. Instead, the campaign asks for “audience signals.” But don’t be fooled into thinking that this means it is only...
